Drug Reps manipulate Doctors - Duh

I heard on NPR that the drug reps tell doctors that they are "thought leaders" and ask them to be speakers at conferences. The technique may not inspire the people at the lecture, but the "thought leaders" become money machines for the drug because they are the target of the rep, not the audience at all. Narcissism is a psychiatric problem that lots of doctors struggle with and none so much as the psychiatrists who are looked down on by other medical fields.